First of all, I want to say that I’m a fan of SM artists so you can say that I like SM overall as a company.
Amber recently created some fuss and was bashing SM. It made people wonder why SM didn’t want to push someone talented like Amber.
This was the post in question that started the controversy. The people were saying stuffs like “give F(x) some work!”, but if you read her post carefully, she was talking about individual promotions. She’s saying how she’s been waiting for the past 5 years and that she doesn’t know what more she can do.
But did SM really block all her projects?
The answer is no.
I went to look for Amber’s latest individual songs. In 2016 alone, she released 6 songs. SM Station has always been bad at promoting their songs but their songs are still being listened a lot either by the fans, by the public acknowledging the song, or by the song slowly becoming more known. But even so, the responses were lacking and no one knew about them
But what do you think about the songs that showcase more her personal color? Will it be different?
“Amber participated in the producing and writing of the album”
Amber participated in her own album as a producer and lyricist. Even her title song “Shake That Brass” had Taeyeon featuring in it in order to push her more. Moreover, Taeyeon’s fans even streamed her song but she still got destroyed on the charts.
A lot of people know this but she even participated in Real Men, and she was the only SM female idol who ever participated in it. Before her, only Henry and Kangin went there. Although it was a promotional tactic for her song, after her ‘please forget it!’ catch phrase, she disappeared again. After Real Men, Henry still kept on doing variety and was slowly going up while Amber just fell flat.
So what about her fans? Doesn’t she have a lot of them? F(x) has many fans though, did they let Amber down?
When she uploaded her post, there was already over 20K comments. People might think that this is only because she’s talking about a big issue but seeing the numbers, they are far from being small? If anyone has examples from other idols, please let me know.
You can clearly see that SM pushed Amber a lot in 2016. They also paired her with Henry when they went on variety shows (SM also doesn’t really do that much variety aside form Suju & Shinee). F(x) doesn’t even promote that much either.
original post: here