All the existing angels will be swapped out and they will get rid of the "angel" title itself. They will cast new models called VS Collective instead of Angel.
They will cast a variety of female icons focused on empowerment, instead of the existing VS vibe.
They are trying to change the current brand image.
The new CEO said that when the world was changing, VS was too slow with their feedback.
Now, they said that they will focus on the underwear that women want, not the underwear that men want.
Victoria's Secret Fashion Show is planned to make its come back next year
The new VS models
original post: here
1. There's no way that they suddenly woke up. Their sales must have been going down
2. They are finally changing itㅋㅋ nowadays, there is seriously no demand for the VS underwear...
3. When I was living in Canada, every time I went into the VS store, it was always empty. Even for tourists, they say that they only buy their panties when it's on sale but never buy their bras because they are so uncomfortable ㅋㅋ If I had money, I would either buy bras from Aerie or CKㅋㅋㅋㅋ
4. Their reason for changing is just: because they are not selling well/they are on the verge of failing
5. Of course they would've never changed anything if they were selling well. Why would they even change anything? The company is just going with their sales flow
6. It's way better to have a lot of people wearing your underwear comfortably than just selling pretty and uncomfortable underwear
7. This is a good change but what's up with the kids who are complaining..? VS is failing, that's why they are changing even if it's late; if you guys hate the change so much, you should've bought their uncomfortable underwear before...
8. This change was long overdue... it's been so long since the underwear industry has changed...
9. As expected, the answer was money
10. The old VS models were beautiful so it's a bit of a shame but I also like this meaningful change
11. I really like this ㅋㅋㅋ
12. VS' underwear are indeed pretty but they are so uncomfortable. I think that they did well to go for a change.. It's also good that they have diversified models. I hope that male brands change too
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