Exo's 3rd full album's posters looked like this
The fandom didn't like the posters so they started cutting them out!
Which turned the posters into this
And then they used these like photo cards
And they even made calendars!
They even made frames!
They also made their own album covers
And paper bagsㅋㅋㅋ
And CD cases ㅋㅋㅋ
They made album sets too
They took their photo cards...
And made their own photo books....
original post: here