Shinsegae Duty Free Shop is in a difficult situation. As soon as a famous idol member was selected as a model, a big bad news (surrounding him) broke out.
Shinsegae Duty Free recently selected GOT7 member and singer Jackson as the brand's representative model again after two years.
Earlier, the Shinsegae Duty Free Shop selected GOT7 as an advertising model in 2018, held mini concerts and fan meetings to attract domestic and foreign customers, and conducted various marketing activities such as video advertisements and production of various promotional materials. If you look back at Jackson as a model, they had a very friendly relationship with Jackson.
The problem is that Jackson took China's side in a conflict between the United States and China over human rights issues in Xinjiang's Uyghur Autonomous Region.
Jackson released a statement on the 25th saying:
“From today, my workshop and Wang Jackson will stop collaborating with the Adidas Originals brand. The nation's interests take precedence over anything else. Our workshop and Wang Jackson are firmly opposed to any deceit against China and the malicious act of fabricating rumors."
Currently, Chinese people's anger has exploded when the United States, the United Kingdom, Canada, etc. have announced sanctions against Chinese personnel for suppressing Uyghur human rights. That anger is leading to a boycott of global fashion brands such as Nike and Adidas.
For Jackson, the claim that there was human rights suppression, such as forced labor in Xinjiang, was in line with the Chinese government's position that it was a malicious propaganda of anti-Chinese forces that tried to hurt China's image and suppress China's development.
Even though Jackson is from Hong Kong, he has revealed his identity as “Chinese” by saying, “I'm Jackson from China” when introducing himself.
(T/N: article here talks about Joseon Exorcist and Snow Drop who have been facing backlash)
It is said that a large number of Shinsegae Duty Free Shops are operated by foreigners, but the company's nationality is Korean, so it cannot be ruled out that there is a possibility of a big controversy over Jackson's appointment as a model.
An official at Shinsegae Duty Free said in a phone call with Wikitree on the 26th, "We are also aware of the issue now but have not yet been able to arrange a position at the company level."
The Shinsegae's Duty Free Shop's Instagram a day ago
"Shinsegae Duty Free Shop is very glad to have a new face!
It is singer Jackson!
He will have a lot of activities with Shinsegae Duty Free Shop so please look forward to his various charms."
original post: here
1. It will be solved if they just change their model
2. Why are they using a kid like him? Is he famous?
3. It's an issue whether they knew about it or not.... this person supported the HK police back then no?
4. Cut ties
5. Why are they using a Chinese person? Just use a Korean
6. He already had a controversy before. They selected him themselves
7. They were the ones choosing him so why are they cosplaying as victims?
8. Were they not aware of his controversy?ㅋㅋ
9. You said that you were from Hong Kong...
10. Just why of all people...
11. Screw off from Korea
12. Leave out the "GOT7", just call him Jackson
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